Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords.
Display advertising is a form of marketing that involves the use of banner, image or text ads to promote products or services. These ads are typically displayed on websites, blogs or other online platforms that are frequented by the target audience.
Advertising on social media is an effective way to reach out to potential customers where they are spending time online. Platforms such as Facebook, Instagram and Twitter have high numbers of users who could be your target audience.
Retargeting is a type of online advertising that involves showing ads to users based on their previous online actions. For example, if someone searches for holidays, they may see display ads for a travel agent’s latest deals.
If you’re looking for a way to spend your PPC budget in a targeted way, price comparison websites can be a useful tool.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
